Tuesday, November 29, 2005

Breaking news: Pagerank revealed

So, many webmasters are moaning about pixels ads. The general surfing public love them, the click thru rate is unparalleled. Even the Wall Street Journal featured an article from satisfied buyers, which is unprecedented.
It appears there is an unnecessary bad feeling. What's it all about?

Well webmasters generally build sites for making money not for fun. In order to make money you need pagerank...

er.. no.. actually you need VISITORS!

Like any top restaurant, bums on seats pay the bills. You can take cordon bleu cookery courses for years, and still have a restaurant that fails OR you could simply go franchise a McDonalds and make a fortune.
Pixel ads are the McDonalds of advertising. Pagerank is irrelevant and surprisingly the majority of webmasters never make it past PR4 anyway.

If you open a website you need to build links to it in order for it to attain a respectable position in the search engines, so that people can actually find you. If you were one of the first advertisers on the Million Dollar Homepage you would have probably secured tens of thousands of VISITORS already, potentially creating you a huge customer base or small fortune (which ever you prefer).
Your website would have been PR ZERO, it would probably be in the infamous 'sandbox' and yet you could have been raking it in all this time.

Where page rank fits into this.. who cares? You missed out! that's why your so damn bitter, that's why we see "groan, not another pixel site". Yes of course working on improving your pagerank can only assist your website in the long term, and with some good judgment possibly even bring you some paying customers, but why not make some money right now?

It's not too late, there are hundreds of these sites now and it's getting hard to choose where to advertise. They are still getting lots of visitors between them that could potentially be coming to your site. True you might not get much (if any) PR from a page with thousands of links, but you don't really get any money making traffic from all those hundreds of directories you have been submitting to, do you?

Of course you could submit your website to a place that gives you Pixels, Pagerank and Anchor text (as well as a full directory listing and most importantly... a link from this blog)

...wherever THAT may be ;-)

Tuesday, November 08, 2005

Pixels - Simplicity by design.

One of the factors that makes pixel pages so great is they totally remove the need to navigate a website, it's all there on the homepage. This is fantastic!
Mr. Surfer comes along to see what your site has to offer, and there it is in all its naked beauty. No need to use any brain power, just start clicking the pretty pictures.

OK, that's a slightly derogatory view of the average surfer, but it does (for this marketing model) summarize in no uncertain terms how simple the concept is.
If you choose to pay for advertising on any standard website, you may well be 2, 3 or even 4 pages from the homepage. It’s not really guaranteed that their visitors will actually see your advert at all.
This way, ALL advertisers get seen by every single visitor, every time, how great is that?! Of course there is no guarantee that you will receive a visitor, but they will see your logo, or advert, and it stands an equal chance of being clicked proportional to the amount of ads on the page.

The actual design of the page has almost no importance, apart from being aesthetically pleasing enough to generate further sales. Generally they are just a big grid, showing possible places to place your advert. Some pages have incorporated a background picture which, in some instances, makes your advert quite hard to see, although the advert is probably still worth purchasing just for the value of having an extra backlink.

Of course, for the majority of surfers, having all these adverts jammed together on one page can be fun, but also frustrating. Should you actually be looking for something more specific, you probably don't want to click each and every advert.
Throwing together a completely random hash of advertisements has its benefits, however we can take this a step forward, by marrying the concept of a pixel page, with a categorized directory. So you get more targeted visitors to your website as well as visitors who just cannot resist clicking << (my favourite type).

Thursday, November 03, 2005

Don't lose your pixel stickiness

Well I am sure there are many opinions on this, what with the amount of techno "gimme everything on that" highly capable programmer types that are out there.
Some websites/blogs/pixelsites are so full of a bit of everything that they actually lose their "stickiness". Yes gimmicks can be catchy, sometimes even necessary, but hold on...

In terms of pixelsites you can pick your pixels, merge them, they grow, they have pictures that pop-up, ads that pop-up, text that pops-up, grid references, split areas, different levels, buy a car, cover the lady, un-cover the lady !! Whew.. and the combinations on each site are mind boggling.

Perhaps the worst offender, and this is only my personal opinion because it is worth so much, is the original by Alex Tew. I took a look and honestly felt a headache coming on after about 30 seconds. Now that's a new type of marketing strategy that goes way over my head. Why oh why would you want to make a site that generates half a million dollars in 2 months, and then CHANGE IT SO QUICKLY? Answers on a postcard please.

Talk about losing your sticky! That has got to be the worst mouseover I have ever seen. It covers so many other pixels, flicks distractingly in the corner of your eye and follows you around the page like a prowler, if I wanted something so annoying I would have downloaded one of those programs that turns your cursor into a trailing flame.
The only pixelad I recall seeing was one on the right for womenpixels? or something like that...and that was only because I moved the mouse over there to get rid of the annoying text.

Maybe I am wrong, perhaps everyone else thinks it’s great, it certainly WAS. I am sure it is still going to be full in a few more months and he will have achieved his goal, which is good news and a great achievement.

The second part of losing what could be sticky pixels, is size.
As mentioned in the previous post, size is everything. It's not pixels if they are the size of a banner advert.The reason it is so catchy is the teeny tiny little pictures that scream "What am I?". Making them huge kind of defeats the object. If you sold the entire page to a single advertiser for a cool million and it had one advert on it do you think it would remain sticky and make people come back?

So try and retain the stickiness of your site, the reason they work is they are small and interesting.

If you are thinking about buying a pixelad, by all means do, but decide carefully where.

That's enough about sticky for one night.


Wednesday, November 02, 2005

What is Pixel Advertising, and how does it work?

So lets talk about pixels, more to the point lets talk about pixel advertising,
(after all that's what has caused all this commotion) and hopefully this won't appear written by someone who thinks they are up for some kind of professional literary prize, don't you just hate that?.
So excuse the typos, hideous spelling mistakes and general poor grammar, in a bizarre twist of fate whilst performing "typing", I am unnaturally gifted with fingers that just cannot keep up with my brain.
Back to the point....

What is Pixel Advertising, and how does it work?
Pixel Advertising is bog standard normal ordinary advertising. The only thing that makes pixel advertising different is you pay for the amount of pixels which your advert occupies. Generaly a pixel advert is tiny, sometimes even only 10 pixels wide by 10 pixels high, and it doesn't really contain much more than an obscure tiny graphic that could be considered useless, however they are amazingly interesting because of that very thing. A small increment in the size allows you to quite easily distinguish an image and yet still leave you not knowing what is is actually advertising. Anything bigger than approximately 30 pixels by 30 pixels isn't exactly pixel ads, however provided you paid for it according to how many pixels it occupies, it is. So should you want a large advertisement, you can expect to pay a larger fee, curiously though, smaller adverts still perform well, why?
read on.

Pixels Adverts comes with no frills, perhaps it might be said, even less frills than normal adverts which are 'full on, in your face, flashing, click me-click me' type of eyesores. However, there is a twist...

The unexpected twist is one of "stickiness". When you visit a webpage with a handful of advertisements, the eye works incredibly fast, you read them and dismiss them in the blink of an eye, however when you visit a webpage with hundreds of adverts, particularly small ones, the insatiable need for brain fodder means that you are drawn to look at the adverts, however small. Stickiness could be defined as the length of time you will spend looking at the aforementioned small advertisements and how fantastically interesting they are, somewhat hypnotic don't you find? as you say to yourself...
"I can't believe I looked at every little picture".

When confronted with a page full of text the brain shuts down (oh, I need to keep this short), it can really only remember images and not text characters. This can be proven by the great memory masters, but let's go into that another time. There is nothing worse than a page full of text links, how boring it can be, you think you make that decision?, it's your subconscious at work !.

Stickiness is everything, maximizing how long you stay, because our inquisitive minds simply cannot stop us from having a click, or five. We want to know what’s there, what exactly does that obscure little dot about 10 pixels wide represent? That huge one over there, we know what that is, we can read it, but what's that small round dot? that face?, that.. what is that???

The concept of using pixels, or little blocks of them, has been around since websites began. Millions of websites have used small 1x1 pixel blocks in their design, both to sneakily hide hyperlinks, and as spacing intable design in their web pages. The idea of actually selling the little things resides "squarely" (pun intended) on the shoulders of Alex Tew from the UK, the very nature of web design and in particular advertising may as a consequence have changed forever. A simple almost naive decision to try and sell pixels may well have never succeeded, it's in the marketing and getting the message out there that the work has been achieved. Tell fifty wrong people and you get nowhere, tell one right person, sit back, and enjoy the rewards.
Not much genius required and it would hardly qualify you as an advertising guru, however it's not what you know, it's who you know.

So there's an outline, and in brief, just in case you got lost:
Pixel Advertising is purchasing little tiny adverts on web pages, where people just cannot help themselves but look, and then the irresistible desire to click takes over.
Bringing increased traffic to your web pages all for the tiny price of a few even tinier pixels.

Possibly the most effective advertising method to arrive on the internet, since pop-ups started to inflict such pain.

OK, gotta go sell some pixels, do you fancy a few?