Wednesday, November 02, 2005

What is Pixel Advertising, and how does it work?

So lets talk about pixels, more to the point lets talk about pixel advertising,
(after all that's what has caused all this commotion) and hopefully this won't appear written by someone who thinks they are up for some kind of professional literary prize, don't you just hate that?.
So excuse the typos, hideous spelling mistakes and general poor grammar, in a bizarre twist of fate whilst performing "typing", I am unnaturally gifted with fingers that just cannot keep up with my brain.
Back to the point....

What is Pixel Advertising, and how does it work?
Pixel Advertising is bog standard normal ordinary advertising. The only thing that makes pixel advertising different is you pay for the amount of pixels which your advert occupies. Generaly a pixel advert is tiny, sometimes even only 10 pixels wide by 10 pixels high, and it doesn't really contain much more than an obscure tiny graphic that could be considered useless, however they are amazingly interesting because of that very thing. A small increment in the size allows you to quite easily distinguish an image and yet still leave you not knowing what is is actually advertising. Anything bigger than approximately 30 pixels by 30 pixels isn't exactly pixel ads, however provided you paid for it according to how many pixels it occupies, it is. So should you want a large advertisement, you can expect to pay a larger fee, curiously though, smaller adverts still perform well, why?
read on.

Pixels Adverts comes with no frills, perhaps it might be said, even less frills than normal adverts which are 'full on, in your face, flashing, click me-click me' type of eyesores. However, there is a twist...

The unexpected twist is one of "stickiness". When you visit a webpage with a handful of advertisements, the eye works incredibly fast, you read them and dismiss them in the blink of an eye, however when you visit a webpage with hundreds of adverts, particularly small ones, the insatiable need for brain fodder means that you are drawn to look at the adverts, however small. Stickiness could be defined as the length of time you will spend looking at the aforementioned small advertisements and how fantastically interesting they are, somewhat hypnotic don't you find? as you say to yourself...
"I can't believe I looked at every little picture".

When confronted with a page full of text the brain shuts down (oh, I need to keep this short), it can really only remember images and not text characters. This can be proven by the great memory masters, but let's go into that another time. There is nothing worse than a page full of text links, how boring it can be, you think you make that decision?, it's your subconscious at work !.

Stickiness is everything, maximizing how long you stay, because our inquisitive minds simply cannot stop us from having a click, or five. We want to know what’s there, what exactly does that obscure little dot about 10 pixels wide represent? That huge one over there, we know what that is, we can read it, but what's that small round dot? that face?, that.. what is that???

The concept of using pixels, or little blocks of them, has been around since websites began. Millions of websites have used small 1x1 pixel blocks in their design, both to sneakily hide hyperlinks, and as spacing intable design in their web pages. The idea of actually selling the little things resides "squarely" (pun intended) on the shoulders of Alex Tew from the UK, the very nature of web design and in particular advertising may as a consequence have changed forever. A simple almost naive decision to try and sell pixels may well have never succeeded, it's in the marketing and getting the message out there that the work has been achieved. Tell fifty wrong people and you get nowhere, tell one right person, sit back, and enjoy the rewards.
Not much genius required and it would hardly qualify you as an advertising guru, however it's not what you know, it's who you know.

So there's an outline, and in brief, just in case you got lost:
Pixel Advertising is purchasing little tiny adverts on web pages, where people just cannot help themselves but look, and then the irresistible desire to click takes over.
Bringing increased traffic to your web pages all for the tiny price of a few even tinier pixels.

Possibly the most effective advertising method to arrive on the internet, since pop-ups started to inflict such pain.

OK, gotta go sell some pixels, do you fancy a few?



Anonymous Anonymous said...

Is this the future of pixel advertising..?

1/2 of a million dollars up for grabs, sounds good to me!

11:10 PM  
Blogger James said...

Are you asking me or telling me?

Unfortunately I think you just answered your own question.

You should have said "This IS the future of pixel advertising!"

I have to be honest, I have a few websites, and I still couldn't make head nor tails of what your site is about, or what it does. I even read it twice. Is it geared for webmasters or web users?

Best of luck with it though.


3:09 AM  
Anonymous G said...

You know, I've been visiting tons of different pixel advertising sites and the only one I've seen that is actually got an a fresh, different, and well thought out approach is

Not only does it look better and offer more features than any other pixel site on the Net, it's also a barometer of effective advertising and a popularity gauge (Google meets the MDHP).

I may be a little biased because I started the site, but hey, check it out for your self at,

8:59 PM  

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